Funds are essential in the management of every sport team at all levels, some of the common ways of acquiring funds by local sport team are by individual donations, payments of team and membership dues, selling game tickets and seeking financial supports from notable members of the community. Another effective way of generating funds for a local team is to get sponsors. Every team either at the grassroot level, local level, state level or international level requires some degree of sponsorship, and this can come from local business organisations or international companies. Donations by sponsors might not always be monetary, it could be in goods or material forms, some sponsors may donate food items and refreshments after games, other bodies may offer sponsorship in form of services.
Many articles online and in the newspapers would describe how to attract sponsors to your local teams, but only very few of them would explain how to keep and retain this available sponsors, this is the purpose of this particular article. Sponsors are not only in the giving business, they usually require something in return because sponsorships are mostly marketing investments. Sponsorship are offered to gain publicity, to create awareness about a particular brand of good or service that the company offers( thereby increasing their sales and profits) and to increase customers loyalty. Local teams can help to increase their sponsors publicity by wearing their names and logos on their jerseys and banners. Soccer team banners contain sponsors names and logos can be made by local soccer teams to aid publicity of their sponsors, basketball team banners could be made, baseball banners, softball banners, almost every kind of sport that are played locally can offer some level of publicity and can gain and retain sponsorship, it is left to the team to show their potential sponsors how partnering their team would improve their businesses. (more…)